online lead generation marketing advertising trends

Global Coupon at Canada Marketing Summit 2014: What’s Your Lead Generation Strategy?

Lead generation, anyone? It’s that time of the year again: the start of a whole new season of marketing conferences and summits. Global Coupon is proud to sponsor the third Canada Marketing Summit this year, focused on marketing, advertising and leadContinue Reading

Affiliate Program: Promote, Grow

Smart Marketing: Promote Your Affiliate Program through Social Media

How do you grow and promote an affiliate program? Aren’t they supposed to just “grow themselves” – like the proverbial bunny? Yes, and no. There are many aspiring and seasoned affiliate marketers out there all competing for the same thing:Continue Reading

business resolutions for 2014

Smart Marketing: Business Resolutions for 2014

Many people make personal New Year’s resolutions for 2014, and some may already have fallen off that particular wagon (when was the last time you worked out?). But how about the resolutions you’ve made for your business this year? ReadContinue Reading

Digital Marketing and Advertising Targets 2014

Smart Marketing: Digital Marketing Trends for 2014

Plenty of experts and pundits (as outlined in this post from Forbes) are weighing in on marketing trends for 2014. What are a few things we think will make sense for SME, and how can Global Coupon help you achieve thoseContinue Reading

Global Coupon affiliate marketing program single tier money maker

Smart Marketing: Why Choose A Single Tier Affiliate Program?

…because it’s more fun being single. Jokes aside, here some things to consider if your hand is still hovering over the “Sign Me Up Now” button for the single tier Global Coupon Affiliate Program. How does it work? Once youContinue Reading

Play

Smart Marketing: The Gamification of Online Advertising

“Gamification” means what it sounds like it means: making real-world, non-game processes and situations, work and feel more like you’re playing a game. If this seems engaging and fun so far, you’re right. All of us grew up playing games,Continue Reading

GC1000 Campaign

Smart Marketing: Digital Street Marketing

What is street marketing? If you’ve ever been approached by a friendly person waving a flyer and taken it because it was handed to you with a smile, or stopped to stare at someone dressed up as a pizza, sayContinue Reading

Satisfied Customers

Smart Marketing: Building Customer Engagement

Do you need customer engagement? An engaged customer is more likely to be loyal to your brand over a longer period of time, and to spend more money on average, than an un-engaged customer. So if you really expect yourContinue Reading

A Fresh Brand Is a Tasty Brand

Smart Marketing: Keeping Your Online Brand Fresh

A fresh brand is tasty: if your brand is relevant to your market segment and stays top of mind with your target customer, people will want a piece of it. And that means, conversion and ROI on your digital marketing andContinue Reading

Contagious

Why You Should List Your Business Online

Where are people finding your business, these days? Betraying my own generational bias, I used to consult a hard copy directory if I was looking for an unfamiliar product or service, or simply wanted to browse what was available. Now theContinue Reading

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