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An Update at T-minus Three Months

Last week, in addition to sharing our excitement at being merely three months until launch, we announced our charity of choice program. After that, we thought it might be nice to share some of our excitement about other areas of our progress with you!

Firstly, in regards to the charity of choice program: while the Global Coupon framework will have multiple models to benefit a range of charitable and non-profit organizations, we’re particularly excited about this specific program. We look forward to announcing the beneficiaries soon, but in the meantime, we’d love to hear who you think should join the list of registered charities that business members will be able to appoint their support for.

Speaking of members, we’re starting to see quite a few more of you requesting information about the business and affiliate programs. As a result, we’re paying particular attention to getting some of our support materials ready to share with you – a sneak peak, if you will, of some of the tools we’ll be offering.

We’re also in the process of (putting into place) a new pre-launch give-away program. As you may know, we’ve given away thousands of dollars through our monthly $500 subscriber draw, but as we draw closer to going live, we want to do something special for our subscribers. We’re playing it close to our vest for now, but keep an eye peeled here over the coming weeks for more information. We think you’ll like what you’ll see!

There’s plenty more going on, but we can’t share all our surprises with you yet. Suffice to say, as we draw ever closer, we get ever more excited about what we’ll have to offer you. Only three months to go! Continue reading

Global Coupon Hits Next Milestone for Disruptive Online Digital Brand Marketing Platform

Founder Jason Hari Sets the Countdown for Worldwide Launch

VANCOUVER, CANADA – June 21, 2012 – Global Coupon Inc., today announced the company has reached its next milestone for the much anticipated launch of GlobalCoupon.com, its global online brand marketing and advertising platform developed to better reach, influence and monetize local, national and international consumers and business customers on a global scale.

In line with its roadmap to launch during the third quarter of 2012, Global Coupon has released its Charity of Choice program for registered charities and non-profit groups to participate in its platform. Designed to be the first global digital marketing platform to integrate a socially responsible mandate with its online brand offers and brand advertising model, GlobalCoupon.com aims to change the way the world does business. Continue reading

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Stagnant money, rising costs.

Global Coupon is, in every real sense, an international company. Our platform is built to be identical whether it’s accessed from the center of the Eurozone or an island somewhere in the Pacific, and offers the same functionality for users across the world.

While we’re based in Canada, and today’s blog post comes from a “local” article, it’s certainly not a local phenomenon that it addresses. Here’s the story, published today by the Canadian Press:

Canadian incomes unchanged for third straight year: StatsCan

Median income in 2010 remained stagnant

OTTAWA — Statistics Canada says median, after-tax income for families of two or more people amounted to $65,500 in 2010, virtually unchanged from 2009.

It says that was the third consecutive year without significant change in after-tax income.

Two-parent families with children had a median, after-tax income of $78,800 in 2010.

The median for female, lone-parent families was $38,700, while families headed by a senior had a median after-tax income of $46,800.

For singles, median after-tax income was also unchanged in 2010, with non-seniors at $27,500 and seniors at $23,400.

After-tax income is the total of earnings, private pensions, income from investments and other sources, less income tax.” Continue reading

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5 Ways We’d Like to Change Your Life

At Global Coupon, we don’t believe in mincing words, or in couching our vision in cautious terms. We want to change the way the world does business. We want to make our business and consumer subscribers’ lives better. We want,Continue Reading

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Affiliate Marketing 2.0

Wikipedia states that, “Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.”

The site also states that, “Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.[1] However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.[1]

Interesting. At Global Coupon we see Affiliate marketing as a new way of doing business. Also, we believe it can be financially driven, be based on relationships, and/or be a part of socially responsible best practices to build communities and economies, on a local to international scale.

We are especially proud to have designed our model to enable registered charities worldwide to benefit from becoming an affiliate. This allows charities to easily convert business volume into public good, strengthening communities and empowering individuals as we create and maintain vibrant economies worldwide.

Welcome to Affiliate Marketing 2.0. Stay tuned for more information in the coming weeks. Continue reading

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Does a Free World Wide Web Come With a Price?

We came across an article today that we found pretty fascinating. Published on the Wall Street Journal’s online portal, it addresses the current Facebook IPO situation in the broader discussion of tech CEOs more concerned with changing the world than making money.

“Facebook’s founders, like Google’s, once expressed their disdain for profit-motivated sharing. Mark Zuckerberg told the Harvard Crimson in 2004 that he did not create the website with the intention of generating revenue. In the same way, Sergey Brin and Larry Page initially resisted supporting their search engine with advertising: “The issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm,” they wrote in 1998.”

The article goes on, however, to explore how the various ways in which the sites have secured funding and monetized their offerings do the opposite of restricting sharing – they enable it on a larger scale. Continue reading

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It’s a Small Business World

Generally, when we think of the word ‘business’, it tends to bring to mind associations with large corporations, big brands and even bigger banks. Yet, while these monolithic corporations or sprawling conglomerates might be particularly visible, they by no means make up the vast majority of world business. In the United States alone, small businesses provide employment for more than half of that nation’s workforce, and that figure continues to grow. These businesses make up 99.7% of all firms in the US, 99% of those in the EU, and three quarters of American businesses have no payroll. In Canada, businesses with fewer than 100 employees account for 23% of the GDP, and in the UK, 64% of commercial innovations come from small firms.

Technically, a small business in the US is any firm with less than 500 employees. While this might not be the first assumption when one thinks ‘small’, it’s reasonable compared to what qualifies as ‘large’. But it’s the smallest end of that scale where the majority of these businesses exist – sole proprietors or limited liability companies with only a handful of employees on the payroll (the EU defines a small business as fewer than 50 employees). They can be mobile, flexible and quick to respond to new opportunities and challenges. The notion of the ‘mom & pop shop’ is becoming outdated, replaced by a ‘boutique’ label. And start-up entrepreneurialism is far from just a youth game – the highest rate of entrepreneurial activity over the past decade occurred in the 55-64 age group. 23% of new entrepreneurs in 2010 fell into this bracket! This means, as a whole, small businesses are offering experience, expertise and patience in addition to innovation, energy and fresh perspectives. Continue reading

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The False Contradiction: Luxury and Thrift

Luxury is a compelling concept. Encompassing the finer things in life, the concept of luxury relies, in part, on a price barrier. The average Joe can’t live luxuriously, but A-listers and titans of industry live in its lap. But while we’re a ways out of the blatant conspicuous consumerism of the 1980s, luxury is ever more present on the radar of the average consumer. Rather than dreaming of luxurious vacations, gourmet food and designer goods, people nowadays seem to want a little bit for themselves.

Interestingly, rather than holding strong to that price barrier, luxury brands are increasingly meeting the consumer somewhere in the middle. By way of sites like Gilt & Hautelook (apparel), OneKingsLane (home goods), LuxuryLink (travel) and others, these luxury brands have been making plays into discounting without straying too far from their brand premise. For instance, the flash sale model allows these companies to participate in the group buying trend while maintaining their elusive reputation – flash sales are limited time only, distributed through similarly luxury-branded portals and are almost always invite-only. The exclusivity is thus maintained. Continue reading