Don't put all your eggs in one basket

Smart Marketing: Three Cross Platform Marketing Mantras

“Cross platform marketing” is a fancy way of saying, “Put your (marketing) eggs into several baskets,” a.k.a. “use multiple ways to put the word out about your product or service.” That means getting your message across not only through  a variety ofContinue Reading

What's your marketing strategy?

Towards An Effective Digital Marketplace Part 2

We’re back from IGNITION 2012: The Future of Digital. Turns out, Global Coupon is right on trend. Here, we add to our previous post on the future of digital marketing – which includes increased use of Real Time Advertising (and Real TimeContinue Reading