Aim high

Think Like A Successful B2B Marketer

I’m a huge advocate of big picture, out-of-the-box thinking – you need to be able to envision the forest and the sky beyond it, as well as the trees, to help you grow your business from where it is, toContinue Reading

Non-profit online marketing

Smart Marketing: Online Marketing for Non-profits

Online marketing, including social media marketing, can be profitable – as discussed in our last Smart Marketing post. But what about online marketing for not-for-profit organizations? A 2012 study shows significant growth particularly in social media use by non profits, especially in FacebookContinue Reading

Glocalization

Glocalization and Global Coupon

It’s not trendy anymore, but it doesn’t have to be: glocalization has moved beyond being the hot marketing flavour of the month, into accepted practice for any business thinking about expanding market share beyond its national borders. In this digitalContinue Reading

Thumb's Up

Smart Marketing: Converting Likes and Shares

So, your business has a page on Facebook, Twitter, LinkedIn, Pinterest and Google+. Which is great: you’ve confirmed how you want to deliver your social media marketing efforts. But you still have to create marketing messaging that works for bothContinue Reading

Affiliate Networking Power

Affiliate Marketing Strategies That Work

As we gear up for another new year, what are you doing to elevate your business? An affiliate marketing program where you pay your affiliate partners a referral fee for every lead or sale generated by their marketing efforts, isn’tContinue Reading