Author Archives: Jason

Global Coupon at Canada Marketing Summit 2014: What’s Your Lead Generation Strategy?

Lead generation, anyone? It’s that time of the year again: the start of a whole new season of marketing conferences and summits. Global Coupon is proud to sponsor the third Canada Marketing Summit this year, focused on marketing, advertising and leadContinue Reading

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Why You Should List Your Business Online

Where are people finding your business, these days? Betraying my own generational bias, I used to consult a hard copy directory if I was looking for an unfamiliar product or service, or simply wanted to browse what was available. Now theContinue Reading

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Would You Wear Google Glass?

What you wear says a lot about you. So would you wear Google Glass? If you’re not sure what it is, or what it does – the official Google Glass website provides a slick introduction. Google has also just released more technicalContinue Reading

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Global Coupon at the Vancouver Social Media Awards

  Why would a digital marketing platform be a sponsor for Vancouver’s first Social Media Awards—presented by the folks at Vancity Buzz? Yes, it’s a good fit. Vancity Buzz featured Global Coupon founder/president Jason Hari (yours truly) in their Vancity Entrepreneurs section and picked Global CouponContinue Reading

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Join the Global Coupon Revolution

I have a lot of faith in consumers – faith that the majority of consumers, out of need or desire, will always feel compelled to shop; faith that they will pay to stay in style; and yes, faith that theyContinue Reading

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The RTB Advertising Advantage

What’s the uptake for Real Time Bidding (RTB) in online advertising so far? An eMarketer article forecast RTB spending  at just $1 billion in 2011, a fraction of current online ad spend but an increase of 203% over RTB spend in 2010.Continue Reading

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Think Like A Successful B2B Marketer

I’m a huge advocate of big picture, out-of-the-box thinking – you need to be able to envision the forest and the sky beyond it, as well as the trees, to help you grow your business from where it is, toContinue Reading

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Glocalization and Global Coupon

It’s not trendy anymore, but it doesn’t have to be: glocalization has moved beyond being the hot marketing flavour of the month, into accepted practice for any business thinking about expanding market share beyond its national borders. In this digitalContinue Reading

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Affiliate Marketing Strategies That Work

As we gear up for another new year, what are you doing to elevate your business? An affiliate marketing program where you pay your affiliate partners a referral fee for every lead or sale generated by their marketing efforts, isn’tContinue Reading

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Towards An Effective Digital Marketplace Part 2

We’re back from IGNITION 2012: The Future of Digital. Turns out, Global Coupon is right on trend. Here, we add to our previous post on the future of digital marketing – which includes increased use of Real Time Advertising (and Real TimeContinue Reading

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