Author Archives: Jason

Towards An Effective Digital Marketplace

The travel refrain “Are we there yet?” simply doesn’t apply, in the digital marketplace – things coming up, down the road, are already here faster than you can type r we thr yet? and hit “Send.” Can you keep up? HowContinue Reading

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Inbound Marketing Tips for Online Business Wins

You need to leverage inbound marketing online, if you expect to achieve results. Effective online inbound marketing has a deceptively simple formula: Targeted Promotion + Relevant Content = Long Term Results How does this apply specifically to online marketing? 1. IdentifyContinue Reading

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Building Your Brand Online

  In today’s digital world, having an online brand presence is critical to business success. How do you ensure your online brand presence meets the standards of your offline brand promise? Or vice versa? By creating effective online brand experiences.Continue Reading

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Global Coupon Helps Extend Global Reach and Sales Conversion For Mainstream Brands

Global Digital Marketing Super Platform to Make it Easier for Blue Chip Brands to Connect with Customers, Suppliers and End-Consumers Worldwide

VANCOUVER, CANADA – October 11, 2012 – Global Coupon Inc., a revolutionary digital brand offers and brand advertising platform, today announced the availability of its super platform that enables mainstream brands to cost-effectively and easily connect with customers, suppliers and end-consumers through its purpose-built online community.

The successful phase one launch at ad:tech London in September 2012 further validated the value and demand of the Global Coupon platform’s business generation system for businesses and agencies to extend brand reach and drive sales conversions from domestic to global markets. Through the use of its platform-wide, real-time ad auction environment, inbound and outbound marketing venues, and biddable media options, Global Coupon helps global brands to target specific local to international markets by creating and controlling their brand advertising and brand offer strategies to desired audiences. Continue reading

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Global Coupon at ad:tech London!

Thank-you to everyone who came out to see us! We had a great time introducing people to Global Coupon.

 

 

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Global Coupon takes on Google Adwords, Facebook Ads, and Groupon

Launch of global digital marketing platform aims to change how businesses conduct digital brand advertising strategies and campaigns

VANCOUVER, CANADA – September 17, 2012 – Global Coupon Inc., a revolutionary digital brand offers and brand advertising platform that brings together consumers, businesses, individual entrepreneurs and community organizations into a single purpose-built online community, is set to unveil the first phase sequential launch of its new platform at ad:tech London on September 19 and 20, 2012, with plans to displace digital heavyweights Facebook Ads, Google Adwords, and Groupon.

Designed to solve the real business challenges of creating brand awareness, extending market reach and decreasing profit margins facing businesses of all sizes, Global Coupon provides a dynamic marketing solution that integrates bid advertising, brand listings, long-term branding, and advertising outreach into a single platform. The platform is the first to apply multiple channel branding and advertising for everyday, mainstream products, services, and professional services for both consumers and businesses creating a much needed profit-first model in the unsustainable multi-billion dollar daily deal and brand offers marketing industry that is led by Groupon. Continue reading

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Global Coupon Launches Worldwide ‘Social City’ Campaign; Builds Anticipation Ahead Of Global Launch At ad:tech London

Campaign kicks off with LA-based Recessionista.com; next up Hong Kong, New York, London, Sydney and Vancouver to Follow

VANCOUVER, BRITISH COLUMBIA–(Marketwire – Sept. 6, 2012) - Global Coupon Inc., a revolutionary global digital brand marketing and brand advertising platform that brings together consumers, businesses, individual entrepreneurs, community groups and organizations into a single purpose-built online community, today announced the successful launch of its ‘Social City’ campaign in Los Angeles. As part of the ‘Social City’ campaign, Global Coupon will run a promotion with a leading blogger from a major city across the globe every two weeks to create awareness for its commercial enterprise and social entrepreneurship mission leading up to its worldwide launch at ad:tech London on September 19 and 20, 2012.

“With the launch of Global Coupon just around the corner, we want to show people how we aim to differentiate, provide leadership and solve the real challenges facing consumers and businesses of all sizes around the world,” states Jason Hari, Founder and President of Global Coupon, Inc. “Our partnership with key influencers and leading bloggers such as the recessionista.com (Los Angeles, CA) and hkfashiongeek.com (Hong Kong) will help to raise awareness for the principles of social entrepreneurship, community building and individual empowerment while subscribers have fun with various giveaways.”

With the initial ‘Social City’ campaign with the popular recessionista.com now complete, one of its many US-based readers received an Apple iPad and Kate Spade purse (Total value: $800) for her participation. The ‘Social City’ campaign is currently being run in Hong Kong on the hkfashiongeek.com blog and targets audiences in East and Southeast Asia. The campaign will launch in a new city every two weeks leading up to Global Coupon’s worldwide release at ad:tech London and beyond. Future cities include but are not limited to New York, Sydney, London, Seoul and Vancouver. Continue reading

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The Social Media Advertising Question

A while back, we discussed marketing and social media, and some of the pitfalls and opportunities that exist within the new media landscape.

We were sent another article that touched on this issue of whether or not a social media marketing spend is ideal for certain types of businesses – the article singles out financial services brands as being particularly vulnerable to the drawbacks of SM, with limited payoff.

“It may well make sense for a business not to market into such uncontrolled space rather than simply leaping aboard the new bandwagon.

This doesn’t mean that social media, the Facebooks and Twitters of the new digital world, are not useful to companies and their marketers. Regular monitoring of them to see what is being said about products and brands is essential. There’s nothing quite like having a finger on the pulse of the zeitgeist in real time which is what such monitoring allows.

Similarly, the use of either as an information feed seems very sensible indeed. Websites do go down, services do go offline, planes are late, products run out. These are all things that can be usefully announced in either or both places. Continue reading

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Global Coupon Launches Campaign with IndieGogo to Expand Reach of Global Digital Marketing Platform

GlobalCoupon.com seeks funds to drive awareness for global social entrepreneurship in the digital age within its first year.

VANCOUVER, CANADA – August 14, 2012 – Global Coupon Inc., today announced the company has launched an IndieGogo.com campaign to fund the accelerated worldwide release of its much anticipated Globalcoupon.com web-based platform, a revolutionary digital brand offers and brand advertising platform that brings together consumers, businesses, individual entrepreneurs, community groups and charitable organizations into a single purpose-built online community. The campaign aims to raise a minimum $1,000,000 to expand the awareness and education of the new business model on a global scale within its first year, above and beyond its planned industry launch at ad:tech London in September, 2012.

As the largest, social and entrepreneurial global crowdfunding site, Global Coupon selected IndieGoGo for one of its initial funding campaigns as it offers a collaborative community of individuals who support meaningful change and authentic values around the world. Based on principals of social entrepreneurship, community building and individual empowerment, GlobalCoupon.com is designed to solve the real challenges facing consumers and businesses of all sizes – local to global – inclusive of those living in populous emerging markets and developing nations. Continue reading

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The 2012 Games: Integration & Opportunity

Unless you’ve been living under a rock, you might have heard that there’s a rather large sporting competition going on in London right now. The XXX Summer Olympiad is being held for the third time in that city, and a lot has changed since the first two.

These particular Games will stand out in history for many reasons, and two of the major ones are closely tied to our own corporate beliefs. These two particular identifying factors of the 2012 Summer Olympics are standouts for us, for a few very specific reasons:

The Social Media Games

While the argument can (and has been made) that the first social games were really the 2010 Winter Olympics in Vancouver, it is in these games that we’re seeing it become particularly mainstream, with whole segments on the official broadcast channels being given over to the conversations surrounding the athletes and events. The growing integration of ‘real life’ with digital communication is undeniable, and it’s a world we at Global Coupon are pleased to inhabit. The use of technology in the minutiae day-to-day life is a large part of what our consumer offering is built to enable. The focus during these games on the athletes and fans who are using social media to connect, communicate and even participate shows that a digitally integrated lifestyle is becoming by far the norm. Continue reading

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