Author Archives: BP

Smart Marketing: Digital Street Marketing

What is street marketing? If you’ve ever been approached by a friendly person waving a flyer and taken it because it was handed to you with a smile, or stopped to stare at someone dressed up as a pizza, sayContinue Reading

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Smart Marketing: Building Customer Engagement

Do you need customer engagement? An engaged customer is more likely to be loyal to your brand over a longer period of time, and to spend more money on average, than an un-engaged customer. So if you really expect yourContinue Reading

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Smart Marketing: Keeping Your Online Brand Fresh

A fresh brand is tasty: if your brand is relevant to your market segment and stays top of mind with your target customer, people will want a piece of it. And that means, conversion and ROI on your digital marketing andContinue Reading

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Smart Marketing: Have You Got A Pain In Your Business?

If you do, you’re definitely not alone. What annoys you the most – or hits you (in the wallet) where it really hurts, about online marketing? These pain points are on many “Top Three” lists: 1. Social media is timeContinue Reading

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Smart Marketing: The Business Benefit of Loyalty Programs

Online and mobile transactions may be the direction everything is heading, but consumers still like shopping in person, and increasingly favour plastic over cash when paying for their purchases at point of sale (POS). A recent Industry Canada Consumer Trends Report shows thatContinue Reading

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Smart Marketing: Getting Started in Affiliate Marketing

Money, Meaning, or Impact ? How about all three! Interested in getting started with an affiliate program but aren’t sure how to do it? You need to make a few decisions, before you can even think about marketing your affiliateContinue Reading

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Smart Marketing: Turning Corporate Blogging into Effective Marketing

What did you remember about the last blog you read? Have you tried maintaining corporate blogging for your company – but simply haven’t made the time? Blogging can be an effective online marketing tool, and is one of the topContinue Reading

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Smart Marketing: Online Marketing for Non-profits

Online marketing, including social media marketing, can be profitable – as discussed in our last Smart Marketing post. But what about online marketing for not-for-profit organizations? A 2012 study shows significant growth particularly in social media use by non profits, especially in FacebookContinue Reading

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Smart Marketing: Converting Likes and Shares

So, your business has a page on Facebook, Twitter, LinkedIn, Pinterest and Google+. Which is great: you’ve confirmed how you want to deliver your social media marketing efforts. But you still have to create marketing messaging that works for bothContinue Reading

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Smart Marketing: Three Cross Platform Marketing Mantras

“Cross platform marketing” is a fancy way of saying, “Put your (marketing) eggs into several baskets,” a.k.a. “use multiple ways to put the word out about your product or service.” That means getting your message across not only through  a variety ofContinue Reading

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