GC1000 Campaign

Smart Marketing: Digital Street Marketing

What is street marketing? If you’ve ever been approached by a friendly person waving a flyer and taken it because it was handed to you with a smile, or stopped to stare at someone dressed up as a pizza, sayContinue Reading

Satisfied Customers

Smart Marketing: Building Customer Engagement

Do you need customer engagement? An engaged customer is more likely to be loyal to your brand over a longer period of time, and to spend more money on average, than an un-engaged customer. So if you really expect yourContinue Reading

A Fresh Brand Is a Tasty Brand

Smart Marketing: Keeping Your Online Brand Fresh

A fresh brand is tasty: if your brand is relevant to your market segment and stays top of mind with your target customer, people will want a piece of it. And that means, conversion and ROI on your digital marketing andContinue Reading

Contagious

Why You Should List Your Business Online

Where are people finding your business, these days? Betraying my own generational bias, I used to consult a hard copy directory if I was looking for an unfamiliar product or service, or simply wanted to browse what was available. Now theContinue Reading

Pain in the Back

Smart Marketing: Have You Got A Pain In Your Business?

If you do, you’re definitely not alone. What annoys you the most – or hits you (in the wallet) where it really hurts, about online marketing? These pain points are on many “Top Three” lists: 1. Social media is timeContinue Reading

Google Glass

Would You Wear Google Glass?

What you wear says a lot about you. So would you wear Google Glass? If you’re not sure what it is, or what it does – the official Google Glass website provides a slick introduction. Google has also just released more technicalContinue Reading

Convenience cards

Smart Marketing: The Business Benefit of Loyalty Programs

Online and mobile transactions may be the direction everything is heading, but consumers still like shopping in person, and increasingly favour plastic over cash when paying for their purchases at point of sale (POS). A recent Industry Canada Consumer Trends Report shows thatContinue Reading

GC at SMA

Global Coupon at the Vancouver Social Media Awards

  Why would a digital marketing platform be a sponsor for Vancouver’s first Social Media Awards—presented by the folks at Vancity Buzz? Yes, it’s a good fit. Vancity Buzz featured Global Coupon founder/president Jason Hari (yours truly) in their Vancity Entrepreneurs section and picked Global CouponContinue Reading

Asian Affiliate Marketer

Smart Marketing: Getting Started in Affiliate Marketing

Money, Meaning, or Impact ? How about all three! Interested in getting started with an affiliate program but aren’t sure how to do it? You need to make a few decisions, before you can even think about marketing your affiliateContinue Reading

online advertising

The RTB Advertising Advantage

What’s the uptake for Real Time Bidding (RTB) in online advertising so far? An eMarketer article forecast RTB spending  at just $1 billion in 2011, a fraction of current online ad spend but an increase of 203% over RTB spend in 2010.Continue Reading

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