Where’s your mobile phone right now? Chances are it’s either in your hand, and you’re reading this on it – or it’s very close at hand. Your business needs a mobile marketing strategy, just like you now would find itContinue Reading
You have great content, or a fantastic product, service or brand offer you can’t wait to share, to as many people as possible. Who wants to know? Creating and simply publishing your social media content or offer is onlyContinue Reading
…made you look. Creating effective banner advertising. mobile ads and social media ads is both as simple, and as tricky, as you might think. You don’t have a lot of time to capture your prospect’s attention and make them takeContinue Reading
Think email marketing is dead? That it isn’t cost effective? Has low ROI? It may not be as sexy as social media marketing (SMM), but according to many recent email marketing statistics (scroll to the bottom of the linked page for theContinue Reading
Many people make personal New Year’s resolutions for 2014, and some may already have fallen off that particular wagon (when was the last time you worked out?). But how about the resolutions you’ve made for your business this year? ReadContinue Reading
Plenty of experts and pundits (as outlined in this post from Forbes) are weighing in on marketing trends for 2014. What are a few things we think will make sense for SME, and how can Global Coupon help you achieve thoseContinue Reading
“Gamification” means what it sounds like it means: making real-world, non-game processes and situations, work and feel more like you’re playing a game. If this seems engaging and fun so far, you’re right. All of us grew up playing games,Continue Reading
What is street marketing? If you’ve ever been approached by a friendly person waving a flyer and taken it because it was handed to you with a smile, or stopped to stare at someone dressed up as a pizza, sayContinue Reading
Do you need customer engagement? An engaged customer is more likely to be loyal to your brand over a longer period of time, and to spend more money on average, than an un-engaged customer. So if you really expect yourContinue Reading
A fresh brand is tasty: if your brand is relevant to your market segment and stays top of mind with your target customer, people will want a piece of it. And that means, conversion and ROI on your digital marketing andContinue Reading
