Contagious

Why You Should List Your Business Online

Where are people finding your business, these days? Betraying my own generational bias, I used to consult a hard copy directory if I was looking for an unfamiliar product or service, or simply wanted to browse what was available. Now theContinue Reading

Pain in the Back

Smart Marketing: Have You Got A Pain In Your Business?

If you do, you’re definitely not alone. What annoys you the most – or hits you (in the wallet) where it really hurts, about online marketing? These pain points are on many “Top Three” lists: 1. Social media is timeContinue Reading

Google Glass

Would You Wear Google Glass?

What you wear says a lot about you. So would you wear Google Glass? If you’re not sure what it is, or what it does – the official Google Glass website provides a slick introduction. Google has also just released more technicalContinue Reading

Convenience cards

Smart Marketing: The Business Benefit of Loyalty Programs

Online and mobile transactions may be the direction everything is heading, but consumers still like shopping in person, and increasingly favour plastic over cash when paying for their purchases at point of sale (POS). A recent Industry Canada Consumer Trends Report shows thatContinue Reading

GC at SMA

Global Coupon at the Vancouver Social Media Awards

  Why would a digital marketing platform be a sponsor for Vancouver’s first Social Media Awards—presented by the folks at Vancity Buzz? Yes, it’s a good fit. Vancity Buzz featured Global Coupon founder/president Jason Hari (yours truly) in their Vancity Entrepreneurs section and picked Global CouponContinue Reading

Green and Global

Join the Global Coupon Revolution

I have a lot of faith in consumers – faith that the majority of consumers, out of need or desire, will always feel compelled to shop; faith that they will pay to stay in style; and yes, faith that theyContinue Reading

Asian Affiliate Marketer

Smart Marketing: Getting Started in Affiliate Marketing

Money, Meaning, or Impact ? How about all three! Interested in getting started with an affiliate program but aren’t sure how to do it? You need to make a few decisions, before you can even think about marketing your affiliateContinue Reading

Aim high

Think Like A Successful B2B Marketer

I’m a huge advocate of big picture, out-of-the-box thinking – you need to be able to envision the forest and the sky beyond it, as well as the trees, to help you grow your business from where it is, toContinue Reading

Non-profit online marketing

Smart Marketing: Online Marketing for Non-profits

Online marketing, including social media marketing, can be profitable – as discussed in our last Smart Marketing post. But what about online marketing for not-for-profit organizations? A 2012 study shows significant growth particularly in social media use by non profits, especially in FacebookContinue Reading

Glocalization

Glocalization and Global Coupon

It’s not trendy anymore, but it doesn’t have to be: glocalization has moved beyond being the hot marketing flavour of the month, into accepted practice for any business thinking about expanding market share beyond its national borders. In this digitalContinue Reading

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