Satisfied Customers

Smart Marketing: Building Customer Engagement

Do you need customer engagement? An engaged customer is more likely to be loyal to your brand over a longer period of time, and to spend more money on average, than an un-engaged customer. So if you really expect yourContinue Reading

GC at SMA

Global Coupon at the Vancouver Social Media Awards

  Why would a digital marketing platform be a sponsor for Vancouver’s first Social Media Awards—presented by the folks at Vancity Buzz? Yes, it’s a good fit. Vancity Buzz featured Global Coupon founder/president Jason Hari (yours truly) in their Vancity Entrepreneurs section and picked Global CouponContinue Reading

Green and Global

Join the Global Coupon Revolution

I have a lot of faith in consumers – faith that the majority of consumers, out of need or desire, will always feel compelled to shop; faith that they will pay to stay in style; and yes, faith that theyContinue Reading

Asian Affiliate Marketer

Smart Marketing: Getting Started in Affiliate Marketing

Money, Meaning, or Impact ? How about all three! Interested in getting started with an affiliate program but aren’t sure how to do it? You need to make a few decisions, before you can even think about marketing your affiliateContinue Reading

Thumb's Up

Smart Marketing: Converting Likes and Shares

So, your business has a page on Facebook, Twitter, LinkedIn, Pinterest and Google+. Which is great: you’ve confirmed how you want to deliver your social media marketing efforts. But you still have to create marketing messaging that works for bothContinue Reading

CSR for profit

Smart Marketing: Profit from CSR

What is Corporate Social Responsibility (CSR) and how do you market and profit from it? Last weeks’ Smart Marketing blog post talked about how you can stretch your online marketing dollar to maximize ROI. This week’s post is about how youContinue Reading