Mobile marketing coupon

Smart Marketing: Your Mobile Marketing Options

Where’s your mobile phone right now? Chances are it’s either in your hand, and you’re reading this on it – or it’s very close at hand. Your business needs a mobile marketing strategy, just like you now would find itContinue Reading

maximize social media reach

Smart Marketing: Eight Ways To Optimize Your Social Media Reach

  You have great content, or a fantastic product, service or brand offer you can’t wait to share, to as many people as possible. Who wants to know? Creating and simply publishing your social media content or offer is onlyContinue Reading

Create effective online banner ads, social media ads

Smart Marketing: Create Effective Banner Ads Pt. 1

…made you look. Creating effective banner advertising. mobile ads and social media ads is both as simple, and as tricky, as you might think. You don’t have a lot of time to capture your prospect’s attention and make them takeContinue Reading

Affiliate Program: Promote, Grow

Smart Marketing: Promote Your Affiliate Program through Social Media

How do you grow and promote an affiliate program? Aren’t they supposed to just “grow themselves” – like the proverbial bunny? Yes, and no. There are many aspiring and seasoned affiliate marketers out there all competing for the same thing:Continue Reading

business resolutions for 2014

Smart Marketing: Business Resolutions for 2014

Many people make personal New Year’s resolutions for 2014, and some may already have fallen off that particular wagon (when was the last time you worked out?). But how about the resolutions you’ve made for your business this year? ReadContinue Reading

Satisfied Customers

Smart Marketing: Building Customer Engagement

Do you need customer engagement? An engaged customer is more likely to be loyal to your brand over a longer period of time, and to spend more money on average, than an un-engaged customer. So if you really expect yourContinue Reading

A Fresh Brand Is a Tasty Brand

Smart Marketing: Keeping Your Online Brand Fresh

A fresh brand is tasty: if your brand is relevant to your market segment and stays top of mind with your target customer, people will want a piece of it. And that means, conversion and ROI on your digital marketing andContinue Reading

GC at SMA

Global Coupon at the Vancouver Social Media Awards

  Why would a digital marketing platform be a sponsor for Vancouver’s first Social Media Awards—presented by the folks at Vancity Buzz? Yes, it’s a good fit. Vancity Buzz featured Global Coupon founder/president Jason Hari (yours truly) in their Vancity Entrepreneurs section and picked Global CouponContinue Reading

ROI From Business Blogging

Smart Marketing: Turning Corporate Blogging into Effective Marketing

What did you remember about the last blog you read? Have you tried maintaining corporate blogging for your company – but simply haven’t made the time? Blogging can be an effective online marketing tool, and is one of the topContinue Reading

Aim high

Think Like A Successful B2B Marketer

I’m a huge advocate of big picture, out-of-the-box thinking – you need to be able to envision the forest and the sky beyond it, as well as the trees, to help you grow your business from where it is, toContinue Reading