Earlier this month, the CMA (Canadian Marketing Association) announced findings from its new report, Marketing’s Influence in Canada: In and evolving digital economy. The results are telling. In 2011, Canadian businesses spent $29 billion on marketing-related activities. The report also states marketing-related employment at 1.1 million jobs, accounting for 6.3% of total employment in Canada. However, it also reinforces what we already know – that the move to the digital economy is going to be a main driver of growth for marketing and for Canadian businesses in general.
For instance, the CMA reports that businesses spent $14.4 billion on advertising in 2011, with Internet ad spend accounting for 18%. However, the forecast Canadian businesses will spend $17.3 billion in 2016, with Internet ad spend contributing 26% at that time.
With this in mind, there is no question that harnessing proven technologies and new digital tools, such as those offered by our GlobalCoupon.com platform, will be key for successful businesses now and in the future. We have developed a purpose-built community for consumers, businesses and affiliates that utilizes the latest digital technologies, marketing and advertising tools and techniques to provide owners, sales, marketing and purchasers to extend quickly and cost-effectively extend brand reach, increase sales, lower costs and grow profits.
For more information on the CMA’s report, please click here.