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On Limitations and Possibilities

There are a lot of different ways to go about building a global business. You can start with what you know, and build from there. Or, you can recognize a need, and then define how to meet it. Global Coupon was born from the latter scenario, and thus it presented me with the challenge of working in an unfamiliar industry to realize the vision.

The vision: To bring a platform to market that would be beneficial across the board, with the recognition that what was good for business was good for consumers, so long as everyone involved had an eye to sustainable success and growth. I knew, from a user side (both business and personal) where the gaps were in the existing models. So I certainly wasn’t going to let the fact that I wasn’t a programmer stop me from filling a need that I saw so clearly.

The great thing about being based in a city like Vancouver is the vibrant start-up and development scene. There are great technology minds working here, and the culture is incredibly supportive of new ideas and disruptive propositions. When I first sat down with the programmers who are currently building the technical side of Global Coupon, it really didn’t matter that I couldn’t code. It was a matter of assembling a smart, dedicated and talented team committed to the same principles of what we’re creating. A good team doesn’t depend on every single person being able to do everything – this is not how great, game-changing products come to be. Those come from a group of people, all doing what they do very well, all in alignment with the end goal.

Limitations are, for the most part, only obstacles of varying height – not the roadblocks we so often see them as. One of the main goals of Global Coupon is to remove a great many of those limitations for businesses and individuals around the world. It’s how we’ve started, and we intend to keep on in just that way.

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