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Smart Marketing: Your Mobile Marketing Options

Where’s your mobile phone right now? Chances are it’s either in your hand, and you’re reading this on it – or it’s very close at hand. Your business needs a mobile marketing strategy, just like you now would find it almost unthinkable not to have a mobile phone, a smartphone or other mobile computing device. It’s no wonder that mobile is now part of the overall marketing strategy for many businesses; you need to be present, where your customers and prospects are.

What kind of mobile marketing strategy might work for you? That depends on your level of comfort with technology, your industry/sector, target market, and of course, your budget. Global Coupon combines the following strategies in a single platform, making it easy for you to launch and maintain mobile ads as part of your marketing strategy.

QR codes: QR codes appear on an ad, page or offer, and are scanned by users, who are then taken to a specific web “landing page” that the QR code leads to.

Location-based marketing: Location-based ads show up on a consumer’s mobile device based upon a user’s location relative to a specific area or business, for example, if a user does a search for a product or service which your nearby business provides.

Mobile image ads: Ad images designed and sized to appear on mobile devices.

Whether your website is currently mobile friendly or not, you can still use mobile marketing to increase brand awareness with a digital marketing platform like Global Coupon, which does the mobile marketing for you. As a business member of the platform, your company listing, offers/coupons and ads will appear based on the location preferences of visitors to the site; all coupons you list come with a generated QR code or barcode option, and can be saved onto a mobile phone. Use these tools to build brand awareness and drive customers to your website. You might not convert them right then and there, but when they get to their tablet or laptop, they are more likely to convert.

The Global Coupon loyalty Access Card program, is also mobile friendly; consumers can download a digital image of the card onto their phone and display it at the store, to receive their discount. Loyalty programs are a great way to increase customer retention, provided they are convenient to use and provide your customers with discounts or other perks that they want – and what could be more convenient than the digital Global Coupon Access Card on your customers’ mobile phones? What could be an easier solution than the Global Coupon digital marketing platform, to take care of your mobile marketing needs?

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