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Tag Archives: corporate citizenship
Do you need customer engagement? An engaged customer is more likely to be loyal to your brand over a longer period of time, and to spend more money on average, than an un-engaged customer. So if you really expect yourContinue Reading
I have a lot of faith in consumers – faith that the majority of consumers, out of need or desire, will always feel compelled to shop; faith that they will pay to stay in style; and yes, faith that theyContinue Reading
Money, Meaning, or Impact ? How about all three! Interested in getting started with an affiliate program but aren’t sure how to do it? You need to make a few decisions, before you can even think about marketing your affiliateContinue Reading
It’s not trendy anymore, but it doesn’t have to be: glocalization has moved beyond being the hot marketing flavour of the month, into accepted practice for any business thinking about expanding market share beyond its national borders. In this digitalContinue Reading
So, your business has a page on Facebook, Twitter, LinkedIn, Pinterest and Google+. Which is great: you’ve confirmed how you want to deliver your social media marketing efforts. But you still have to create marketing messaging that works for bothContinue Reading
What is Corporate Social Responsibility (CSR) and how do you market and profit from it? Last weeks’ Smart Marketing blog post talked about how you can stretch your online marketing dollar to maximize ROI. This week’s post is about how youContinue Reading
GlobalCoupon.com seeks funds to drive awareness for global social entrepreneurship in the digital age within its first year.
VANCOUVER, CANADA – August 14, 2012 – Global Coupon Inc., today announced the company has launched an IndieGogo.com campaign to fund the accelerated worldwide release of its much anticipated Globalcoupon.com web-based platform, a revolutionary digital brand offers and brand advertising platform that brings together consumers, businesses, individual entrepreneurs, community groups and charitable organizations into a single purpose-built online community. The campaign aims to raise a minimum $1,000,000 to expand the awareness and education of the new business model on a global scale within its first year, above and beyond its planned industry launch at ad:tech London in September, 2012.
As the largest, social and entrepreneurial global crowdfunding site, Global Coupon selected IndieGoGo for one of its initial funding campaigns as it offers a collaborative community of individuals who support meaningful change and authentic values around the world. Based on principals of social entrepreneurship, community building and individual empowerment, GlobalCoupon.com is designed to solve the real challenges facing consumers and businesses of all sizes – local to global – inclusive of those living in populous emerging markets and developing nations. Continue reading →
Unless you’ve been living under a rock, you might have heard that there’s a rather large sporting competition going on in London right now. The XXX Summer Olympiad is being held for the third time in that city, and a lot has changed since the first two.
These particular Games will stand out in history for many reasons, and two of the major ones are closely tied to our own corporate beliefs. These two particular identifying factors of the 2012 Summer Olympics are standouts for us, for a few very specific reasons:
The Social Media Games
While the argument can (and has been made) that the first social games were really the 2010 Winter Olympics in Vancouver, it is in these games that we’re seeing it become particularly mainstream, with whole segments on the official broadcast channels being given over to the conversations surrounding the athletes and events. The growing integration of ‘real life’ with digital communication is undeniable, and it’s a world we at Global Coupon are pleased to inhabit. The use of technology in the minutiae day-to-day life is a large part of what our consumer offering is built to enable. The focus during these games on the athletes and fans who are using social media to connect, communicate and even participate shows that a digitally integrated lifestyle is becoming by far the norm. Continue reading →
There are a lot of different ways to go about building a global business. You can start with what you know, and build from there. Or, you can recognize a need, and then define how to meet it. Global Coupon was born from the latter scenario, and thus it presented me with the challenge of working in an unfamiliar industry to realize the vision.
The vision: To bring a platform to market that would be beneficial across the board, with the recognition that what was good for business was good for consumers, so long as everyone involved had an eye to sustainable success and growth. I knew, from a user side (both business and personal) where the gaps were in the existing models. So I certainly wasn’t going to let the fact that I wasn’t a programmer stop me from filling a need that I saw so clearly.
The great thing about being based in a city like Vancouver is the vibrant start-up and development scene. There are great technology minds working here, and the culture is incredibly supportive of new ideas and disruptive propositions. When I first sat down with the programmers who are currently building the technical side of Global Coupon, it really didn’t matter that I couldn’t code. It was a matter of assembling a smart, dedicated and talented team committed to the same principles of what we’re creating. A good team doesn’t depend on every single person being able to do everything – this is not how great, game-changing products come to be. Those come from a group of people, all doing what they do very well, all in alignment with the end goal.
Limitations are, for the most part, only obstacles of varying height – not the roadblocks we so often see them as. One of the main goals of Global Coupon is to remove a great many of those limitations for businesses and individuals around the world. It’s how we’ve started, and we intend to keep on in just that way. Continue reading →
We had some very deliberate ideas when we set out to design our affiliate program. One of the experiences that informed the process was when I visited my family’s small home village in India, where I saw some tendencies in the younger generation that I’m sure are common across a lot of developing or under-developed areas. There’s ambition, and a yearning for something better, but it’s paired with frustration, aimlessness and a kind of acceptance that, unless they ‘get out’, there’s no hope for success or a better life situation. Of course, getting out means that whatever success they might achieve is removed from the very area that could benefit the most.
There are a myriad of aid programs at work in these regions. In certain venues, however, charity is the less desirable option. In developing nations, in disadvantaged environments, pouring money in is a stop-gap designed to treat symptoms of systematic problems, rather than getting at the root of the problems themselves. Continue reading →