Tag Archives: ROI

Smart Marketing: The Global Coupon Revenue Sharing Affiliate Partnership Program

Have you considered a revenue sharing program, such as an Affiliate Partner Program, for your business? An Affiliate Partner Program is a win-win: both you, and your affiliate partner organization, make money when you drive business to them and/or achieveContinue Reading

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Smart Marketing: Email Marketing Do’s and Don’ts

Think email marketing is dead? That it isn’t cost effective? Has low ROI? It may not be as sexy as social media marketing (SMM), but according to many recent email marketing statistics (scroll to the bottom of the linked page for theContinue Reading

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Smart Marketing: Business Resolutions for 2014

Many people make personal New Year’s resolutions for 2014, and some may already have fallen off that particular wagon (when was the last time you worked out?). But how about the resolutions you’ve made for your business this year? ReadContinue Reading

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Smart Marketing: The Gamification of Online Advertising

“Gamification” means what it sounds like it means: making real-world, non-game processes and situations, work and feel more like you’re playing a game. If this seems engaging and fun so far, you’re right. All of us grew up playing games,Continue Reading

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Smart Marketing: Keeping Your Online Brand Fresh

A fresh brand is tasty: if your brand is relevant to your market segment and stays top of mind with your target customer, people will want a piece of it. And that means, conversion and ROI on your digital marketing andContinue Reading

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Smart Marketing: Have You Got A Pain In Your Business?

If you do, you’re definitely not alone. What annoys you the most – or hits you (in the wallet) where it really hurts, about online marketing? These pain points are on many “Top Three” lists: 1. Social media is timeContinue Reading

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Global Coupon at the Vancouver Social Media Awards

  Why would a digital marketing platform be a sponsor for Vancouver’s first Social Media Awards—presented by the folks at Vancity Buzz? Yes, it’s a good fit. Vancity Buzz featured Global Coupon founder/president Jason Hari (yours truly) in their Vancity Entrepreneurs section and picked Global CouponContinue Reading

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The RTB Advertising Advantage

What’s the uptake for Real Time Bidding (RTB) in online advertising so far? An eMarketer article forecast RTB spending  at just $1 billion in 2011, a fraction of current online ad spend but an increase of 203% over RTB spend in 2010.Continue Reading

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Smart Marketing: Turning Corporate Blogging into Effective Marketing

What did you remember about the last blog you read? Have you tried maintaining corporate blogging for your company – but simply haven’t made the time? Blogging can be an effective online marketing tool, and is one of the topContinue Reading

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Smart Marketing: Three Cross Platform Marketing Mantras

“Cross platform marketing” is a fancy way of saying, “Put your (marketing) eggs into several baskets,” a.k.a. “use multiple ways to put the word out about your product or service.” That means getting your message across not only through  a variety ofContinue Reading

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