Tag Archives: twitter

Smart Marketing: Eight Ways To Optimize Your Social Media Reach

  You have great content, or a fantastic product, service or brand offer you can’t wait to share, to as many people as possible. Who wants to know? Creating and simply publishing your social media content or offer is onlyContinue Reading

Posted in Branding, Business, Consumer, Marketing, Social Media | Tagged , , , , , , , , , , , , , , , | Leave a comment

Beyond Likes and Retweets

On average, we are exposed to 600,000 units of information per day; more than five times the amount that we took in only 25 years ago. The average Facebook user visits 662 pages within the site every month! The old rule of thumb used to be that a person had to be exposed to a brand message nine times before they internalized it; in this new information age, the numbers and messaging get muddy. If it’s information overload, we need new ways for meaningful brand intent to get through to targeted audiences.

Online and social media marketing are ubiquitous in our lives. Budget dollars earmarked for online marketing are no longer optional. But it is the allocation that gets tricky – the industry itself is new enough that marketers go for the seemingly safe bets, the big players, in an effort to mitigate risk. But beyond the initial gratification of a ‘like’ or ‘retweet’, how do those dollars convert into actual sales revenue or translate into long-term return on investment? How can limited, temporary exposure on a social media platform provide long term brand presence and impact? Beyond ‘likes’ and ‘follows’, how do brands achieve resonance, loyalty, and sales growth long term? Beyond that, how negatively are businesses perceived by users, when they try to use the ‘social’ platform to drive sales?

Let’s take a quick look at the platforms that everyone ‘knows’ they should be present in, and what the numbers really start to look like: Continue reading

Posted in Marketing | Tagged , , , , | Leave a comment