What you wear says a lot about you. So would you wear Google Glass?
If you’re not sure what it is, or what it does – the official Google Glass website provides a slick introduction. Google has also just released more technical specifications for the product, which is still being tested and currently only available to a handful of developers for US$1,500 a pop.
It looks like a pair of futuristic, glass-less glasses, which is a fashion statement – or faux pas – in itself. It comes in a wide array of hues, from colourful to conservative, and will eventually be priced within the reach of the average trend-adopting consumer. But enough about how it looks; what does it do?
Essentially, the Android-based device is a smartphone you wear across your face and attached to your head, with a viewer just above your direct line of sight that is small, but looks large enough in your field of vision because of its proximity to your eyes. Google Glass uses WiFi and Bluetooth instead of direct access to a mobile network for connectivity. It needs to be charged about once a day, similar to most smartphones, and is virtually (pun intended) hands-free, using voice commands and eye and head movements to get it to do what you want it to – which is anything from taking pictures and sending emails, to shopping and flight check-ins. You talk to it out loud, but it “hears” what you tell it and “talks” back at you by transmitting sound waves through your skull (really). But enough about what it does; would you actually use it?
Think about how often you already use your smartphone. Think about how you are increasingly using your smartphone for things you used to prefer your laptop for (you know what they are). Then think about how much you thought the people who walked around with their hands-free wireless headsets, conversing loudly and randomly, looked anti-social and ridiculous – until you started using them yourself. Not enamoured with hands-free wireless headsets? Admit it: you use voice commands. A lot. And it’s a given that your smartphone is metaphorically glued to your person. So, enough about whether you’d use it; what would you use it for?
A recent Forbes article touching on the Google Glass vs. iWatch debate makes a decent point about “how real time we are becoming.” The future is increasingly now, right now – I talked about it in our Toward An Effective Digital Marketplace posts, Part 1 and 2. Part 2 was written right after my trip to NYC for IGNITION 2012: The Future of Digital, and references how mobile is the sexy thing in 2013 for doing anything from taking pictures and sending emails, to shopping and flight check-ins…sound familiar?
I also mentioned a few ways that Global Coupon is on trend by offering scalable, customizable, mobile-compatible digital marketing and advertising since initial launch in the fall of 2012 – as well as future friendly, with the launch of its proprietary version of Real Time Advertising and Real Time Bidding Display Advertising Management System functionality, in mid 2013.
Mid to late 2013 is, coincidentally, when the more affordable version of Google Glass is expected to be made available to a mass consumer base.
So, what would you use your Google Glass for: real time buying and selling, anyone?