Jul 31, 2012
If you’re the kind of person that keeps a casual ear to the ground regarding internet trends and emerging game-changers, it’s pretty likely that you’ve got at least a passing familiarity with crowdfunding.
Here’s a definition of this uniquely modern fundraising model:
“Crowd funding or crowdfunding (alternately crowd financing, equity crowdfunding or hyper funding) describes the collective effort of individuals who network and pool their resources, usually via the Internet, to support efforts initiated by other people or organizations. Crowd funding is used in support of a wide variety of activities, including disaster relief, citizen journalism, support of artists by fans, political campaigns, startup company funding, movie or free software development, and scientific research.” (from Wikipedia)
Sites like IndieGoGo and Kickstarter have made headlines recently due to projects blasting past their fundraising targets, suggesting that consumers are more than willing to put their money where their mouths are if it means getting the content or products they want to see to market.
We recently started our own campaign on IndieGoGo, but we’re approaching it in a rather reversed way. Rather than having our priorities set on reaching a certain funding goal, we want to focus on inviting consumers to get involved on the ground level. Seeing as our whole mindset during the creation of Global Coupon has been to provide consumers with what they want and need, when they want and need it, it feels like a no-brainer to invite this kind of engagement ahead of launch. Continue reading
Jul 27, 2012
The Global Coupon crew made a road trip of it – there, and back again – down to Seattle, WA for the GROW2012 Pre-Party + Vancouver / Seattle Startup Meetup on Wednesday, sponsored by Bay Area-based Dealmaker Media. The pizzaContinue Reading
Jul 24, 2012
There are a lot of different ways to go about building a global business. You can start with what you know, and build from there. Or, you can recognize a need, and then define how to meet it. Global Coupon was born from the latter scenario, and thus it presented me with the challenge of working in an unfamiliar industry to realize the vision.
The vision: To bring a platform to market that would be beneficial across the board, with the recognition that what was good for business was good for consumers, so long as everyone involved had an eye to sustainable success and growth. I knew, from a user side (both business and personal) where the gaps were in the existing models. So I certainly wasn’t going to let the fact that I wasn’t a programmer stop me from filling a need that I saw so clearly.
The great thing about being based in a city like Vancouver is the vibrant start-up and development scene. There are great technology minds working here, and the culture is incredibly supportive of new ideas and disruptive propositions. When I first sat down with the programmers who are currently building the technical side of Global Coupon, it really didn’t matter that I couldn’t code. It was a matter of assembling a smart, dedicated and talented team committed to the same principles of what we’re creating. A good team doesn’t depend on every single person being able to do everything – this is not how great, game-changing products come to be. Those come from a group of people, all doing what they do very well, all in alignment with the end goal.
Limitations are, for the most part, only obstacles of varying height – not the roadblocks we so often see them as. One of the main goals of Global Coupon is to remove a great many of those limitations for businesses and individuals around the world. It’s how we’ve started, and we intend to keep on in just that way. Continue reading
Jul 21, 2012
At Global Coupon, we believe in creating a new community for consumers, businesses and affiliates. We want to get people involved in everything we do. As such, to assist in our pursuit to engage all stakeholders in our mission, we launched a campaign on IndieGogo Continue reading
Jul 20, 2012
We had some very deliberate ideas when we set out to design our affiliate program. One of the experiences that informed the process was when I visited my family’s small home village in India, where I saw some tendencies in the younger generation that I’m sure are common across a lot of developing or under-developed areas. There’s ambition, and a yearning for something better, but it’s paired with frustration, aimlessness and a kind of acceptance that, unless they ‘get out’, there’s no hope for success or a better life situation. Of course, getting out means that whatever success they might achieve is removed from the very area that could benefit the most.
There are a myriad of aid programs at work in these regions. In certain venues, however, charity is the less desirable option. In developing nations, in disadvantaged environments, pouring money in is a stop-gap designed to treat symptoms of systematic problems, rather than getting at the root of the problems themselves. Continue reading
Jul 17, 2012
Hi there! I’m BP, part of Global Coupon’s marketing team. Since GC is, at its core, a brand marketing platform, Jason has asked us to chime in and give a marketing pro’s perspective here on the blog. Look out forContinue Reading
Jul 12, 2012
GlobalCoupon.com Continues to Pioneer Worldwide Socially Responsible Business Model
Global Coupon Inc., today announced the company has selected British Columbia Children’s Hospital Foundation (BCCHF) as its first Charity of Choice for its GlobalCoupon.com platform. In line with its global launch sequence, GlobalCoupon.com will provide BCCHF a percentage of every transaction generated through its platform in addition to offering the organization additional fundraising opportunities within its business membership.
As part of its mission, a percentage of every transaction fee generated from the site will be donated by GlobalCoupon.com to BC Children’s Hospital Foundation in Vancouver, Canada. Businesses that register with the platform will also have the option to allocate a portion of their annual business spend on the GlobalCoupon.com platform to many other diverse charitable organizations of choice as well. Once selected, businesses do not contribute donations from their own revenue or sales. But rather, GlobalCoupon.com steps up to the plate and donates the amount from a portion of the fees it would normally collect from the business. This way, if businesses select BC Children’s Hospital as their Charity of Choice, Global Coupon will pay twice – first its own corporate donation, and second, the donation appointed on behalf of businesses.
“We’re excited to work with our innovative friends at Global Coupon,” said Teri Nicholas, president and CEO of BCCHF. “The fact that Global Coupon will enable us to broaden our connections with community-minded individuals and businesses is important to us, as it would be to any charity.” Continue reading
Jul 05, 2012
Innovative, Industry Disruptive Start-Up Continues Its Launch Sequence Road Map
VANCOUVER, CANADA – July 5, 2012 – Global Coupon, Inc. today announced the company will launch GlobalCoupon.com, a revolutionary digital brand offers and brand advertising platform, at the upcoming ad:tech London 2012 conference and exhibition on September 19 and 20 at the National Hall, Olympia in London, UK.
ad:tech London is the world’s leading digital network and marketplace, welcoming over 7,000 visitors from more than 70 countries around the world. Now in its eighth year, the London show has established itself as the third largest of the eight ad:tech events globally and the largest in the EU region. Developed to connect the digital media community for two days of purposeful learning and networking, ad:tech London is a marketplace for buying and selling; a forum for exchanging ideas; and an opportunity to contribute to industry trends and initiatives. Continue reading
Jul 03, 2012
We, all of us, talk about the recession quite a bit. It serves as a centerpiece to both conversation and, in many cases, strategy. We accept that our businesses must recognize this ‘post-recession’ reality. But how accurate is that general discourse? Are we ‘post-recession’? Are we still in it, or are we in it again? Could we be staring down the barrel of something bigger?
It’s not a pleasant consideration – we’d all like to believe that we’re out of the woods; that our austerity and general belt tightening will soon be eased. In this ‘post-recession’ perception, we start to spend a little less wisely perhaps. But taking a step back, looking at our very global economy, shows us that relaxation might not be the best bet quite yet.
Take this, for example, from the Telegraph: Continue reading